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Soft Landings in a Hard Economy

Last week something emerged from my past. Don’t worry. You are not about to receive TMI. But it was meaningful for me.

It was a go-to personal resource book that helped me as I moved from my first to second job out of graduate school. The book has since assisted generations of job hunters and career changers.

What Color is Your Parachute? written by Richard Bolles, has been updated 40 times, has sold 10 million copies, and has been translated into 20 languages. The book and its 87 year old author were recently featured in a Workstation column written by Phyllis Korkki in the New York Times.

What the article reminded me of is how technology has both expanded and closed job opportunities for much of the United States workforce. Korkki points out that “many aspects of the most recent edition would sorely perplex” early readers. “’What is this Google he speaks of?’ they would ask, after reading Mr. Bolles’s admonition that ‘Google is your new resume.’”
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