Recently, I talked with a professional woman who said she needed to learn how to use social media for her business. She seemed mystified by how to use Twitter and Facebook to expand her online presence, and she said she would like to learn more. She is not alone.
According to the 2014 National Association of Women Business Owners Report, 85% of women entrepreneurs believe using social media will help their businesses. However, only 67% of them actually use it to market their products and services. In addition, only 54% of women business owners are confident that they can build a social media presence. As we looked at these numbers, Lisa, Doris and I saw ourselves. We have learned a great deal about what social media really means and what it takes to build a business. However, continuing to improve our effective use of social media is a work in progress.
Whether it is the time required to use it or the time and effort required to learn how, women entrepreneurs should look seriously at how they use or do not use all the tools available to them if they are going to make the most of the changing marketplace. Read more