It was my turn at the WLS blog post helm this week. I spent hours and hours on a post that I could not finish. There was a reason for that; it lacked focus, flow, conclusion, and zip. The only passion I had was to get out of having to write it.
I was stuck in the blogging doldrums. I emailed Lisa that my blog post was delayed for yet another day, and then another day. She remained stoic and supportive as always.
I did not want to open a gap in our weekly publishing calendar. James Clear’s Next Avenue article referring to Jerry Seinfeld’s strategy for creating when the muse has left us brought this point home to me. A young comic asked Seinfeld for tips to improve his craft. Seinfeld advised that the very best way “to create better jokes … was to write every day.” The young comic recalled:
“[Seinfeld] told me to get a big wall calendar that has a whole year on one page and hang it on a prominent wall. The next step was to get a big red Magic Marker. He said for each day that I do my task of writing, I get to put a big red X over that day,” Isaac recalled.
Seinfeld continued: “After a few days, you’ll have a chain. Just keep at it and the chain will grow longer every day. You’ll like seeing that chain, especially when you get a few weeks under your belt. Your only job is to not break the chain.”